In 2018, we launched a packaging bring-back scheme in Hong Kong, inviting customers to return their emptied plastic and glass cosmetic packaging to Aesop signature stores and counters across the city.
Given that recycling rates in Hong Kong are comparatively low, this presented the opportunity to establish an in-store customer initiative that contributes to improved recycling awareness and rates.
By offering customers a convenient solution to return used glass and plastic packaging for recycling, we aim to reduce used packaging from Aesop, and from other cosmetic and personal care companies, going to Hong Kong landfill.
Learn more about our Hong Kong Rinse and Return programme.
In other markets, we have determined that the most effective way to recycle packaging and minimise environmental impact is through local recycling services.